Prior to the election our pastor made a public service announcement (PSA) and encouraged everyone, regardless of their affiliation, to go to the polls and vote. Even though he prefaced his comments with, “I know I’m probably preaching to the choir…” an older couple appeared to take offence, got up and left the building. At first blush I couldn’t see the problem; however, I then reflected on a recent situation during a city council meeting where a councilman seated at the dais used his position to offer a PSA and invite citizens to a local pub for a fundraising event. There are times when, whether as a citizen or a worshipper, we hear a message that has no value to us. Even the Gospel, as powerful as it is, needs to be presented with the right combination of elements. The writer of Hebrews said, “For we also have had the gospel preached to us, just as they did; but the message they heard was of no value to them, because those who heard did not combine it with faith” (Heb 4:2 NIV).