Logo

A member of a local organization retired and as a parting gift he received one of the large signs of the organization’s retired logos. The recipient said, “Logos have always been a transition...they show where we are going and where we’ve been.” My old church changed their logo every time there was a change in preachers. Albeit there were not many administration changes in 50 years; however, looking at the history of the church logo they can be traced to the presiding preacher. It occurs to me that the logos have one thing in common — they are about the leadership’s vision, rather than the mission of the organization. I suspect that the change in logo, church or otherwise, has more to do with human legacy than with mission. Believers need to be reminded that Jesus said, “I am the way and the truth and the life. No one comes to the Father except through me” (John 14:6 NIV).